Portfolio Management is the art and science of making decisions about investment mix and policy, aligning investments to objectives, and balancing risk against performance. It involves the strategic allocation of assets to maximize returns while minimizing risk, tailored to the investor's goals and risk tolerance. Effective portfolio management requires continuous monitoring and rebalancing of the portfolio to adapt to market changes and personal circumstances. Tools and strategies, such as diversification and hedging, are employed to manage risk and enhance returns, ensuring that the portfolio remains aligned with the investor's financial objectives.