Investment analysis is the process of evaluating potential investment opportunities to determine their viability and profitability. This involves examining various factors such as market trends, financial statements, and economic indicators. Investors use this analysis to make informed decisions about where to allocate their resources. The goal of investment analysis is to identify investments that align with an individual's or institution's financial objectives and risk tolerance. Techniques such as fundamental analysis and technical analysis are commonly employed to assess the value and performance of assets, helping investors maximize returns while minimizing risks.