Interpretivism is a research approach that emphasizes understanding the subjective meanings and experiences of individuals. It contrasts with positivism, which focuses on objective measurements and observable phenomena. Interpretivists believe that social reality is constructed through human interactions and interpretations, making it essential to consider context and perspective. In interpretivism, qualitative methods such as interviews and observations are often used to gather in-depth insights. This approach is commonly applied in fields like sociology, anthropology, and psychology, where understanding the complexities of human behavior and social phenomena is crucial. Interpretivism values the richness of human experience over numerical data.