Internet tracking refers to the collection of data about users' online activities. This can include websites visited, time spent on each site, and interactions with ads. Companies use this information to understand user behavior and improve their services or target advertisements more effectively. There are various methods of internet tracking, such as cookies, which are small files stored on a user's device, and web beacons, which are tiny graphics embedded in web pages. While tracking can enhance user experience, it also raises privacy concerns, as many users are unaware of how their data is being collected and used.