Intent, or purpose, refers to the reason behind an action or decision. It helps clarify what someone aims to achieve, whether in communication, behavior, or planning. Understanding intent can improve interactions by ensuring that messages are conveyed and received as intended. In various fields, such as psychology and marketing, recognizing intent is crucial. For example, in advertising, knowing the target audience's intent can guide the creation of effective campaigns. Similarly, in communication, being aware of the speaker's intent can enhance comprehension and reduce misunderstandings.