Instructional design is the process of creating educational experiences that make learning more effective and engaging. It involves analyzing learners' needs, defining clear objectives, and developing materials and activities that facilitate knowledge acquisition. This systematic approach ensures that the content is relevant and accessible to the target audience. The field of instructional design combines principles from psychology, education, and technology. Designers often use various models, such as ADDIE (Analysis, Design, Development, Implementation, Evaluation), to guide their work. By focusing on how people learn, instructional designers aim to create resources that enhance understanding and retention of information.