Individualization refers to the process of tailoring experiences, products, or services to meet the unique needs and preferences of an individual. This approach recognizes that each person has distinct characteristics, such as interests, learning styles, and behaviors, which can influence how they interact with their environment. In education, for example, individualization allows teachers to customize lessons for each student, accommodating their specific learning pace and style. Similarly, in marketing, companies like Amazon use individualization to recommend products based on a customer's previous purchases and browsing history, enhancing the overall customer experience.