Indirect distribution refers to a method of delivering products to consumers through intermediaries, such as wholesalers, retailers, or agents. Instead of selling directly to the end user, manufacturers rely on these middlemen to reach a broader audience. This approach can help businesses expand their market presence and improve efficiency. By using indirect distribution, companies can benefit from the expertise and established networks of intermediaries. For example, a manufacturer might partner with a retailer to sell their products in stores, allowing them to tap into the retailer's customer base without needing to manage the sales process directly.