Ideation is the creative process of generating, developing, and refining ideas. It often involves brainstorming sessions where individuals or groups come together to explore various concepts and solutions. This process is crucial in fields like design, marketing, and product development, as it helps teams identify innovative approaches to challenges. During ideation, participants may use techniques such as mind mapping or sketching to visualize their thoughts. The goal is to encourage free thinking and collaboration, allowing for a diverse range of ideas. Ultimately, ideation serves as a foundation for further development and implementation of projects or products.