Brainstorming is a creative technique used to generate a wide range of ideas and solutions for a specific problem or topic. During a brainstorming session, participants are encouraged to share their thoughts freely, without worrying about criticism or judgment. This open environment fosters creativity and can lead to innovative ideas that might not emerge in a more structured setting. The process often involves a group of people, but it can also be done individually. Tools like sticky notes or whiteboards are commonly used to capture ideas visually. Ultimately, brainstorming helps teams collaborate effectively and explore various possibilities before narrowing down the best options.