The term "hit rate" refers to the percentage of successful outcomes in a given context, often used in marketing, sales, and online advertising. It is calculated by dividing the number of successful interactions, such as clicks or conversions, by the total number of opportunities, like impressions or leads. A higher hit rate indicates better performance and effectiveness in reaching the target audience. In the context of email marketing, for example, the hit rate can measure how many recipients clicked on a link within an email compared to the total number of emails sent. Understanding hit rates helps businesses refine their strategies and improve engagement with their audience.