Consumer satisfaction refers to the degree to which a product or service meets or exceeds the expectations of its users. It is often measured through surveys and feedback, allowing businesses to understand how well they are serving their customers. High levels of consumer satisfaction can lead to repeat purchases and brand loyalty, while low satisfaction can result in negative reviews and loss of customers. Factors influencing consumer satisfaction include product quality, customer service, pricing, and overall experience. Companies like Amazon and Apple invest in understanding consumer needs to enhance satisfaction. By addressing concerns and improving offerings, businesses can foster a positive relationship with their customers.