"Hard-earned cash" refers to money that someone has worked very hard to earn. This could come from a job, a business, or any effort where time and energy are invested. For example, a teacher who spends long hours preparing lessons or a construction worker who toils under the sun both receive their pay as a reward for their dedication and labor.
When people talk about spending their hard-earned cash, they often mean they want to use it wisely. Whether it's saving for a family vacation or buying a new car, the idea is to appreciate the value of the money earned through effort and sacrifice.