A "grand opening" is a special event that marks the official launch of a new business, store, or facility. It often includes various activities such as ribbon-cutting ceremonies, promotional offers, and entertainment to attract customers and create excitement. This event helps to introduce the business to the community and generate initial interest. During a grand opening, businesses may offer discounts, free samples, or giveaways to encourage people to visit. It serves as an opportunity for owners to showcase their products or services, build relationships with customers, and establish a presence in the local market.