Grafik refers to visual representations of information, ideas, or concepts, often created using various techniques and tools. It encompasses a wide range of forms, including illustrations, diagrams, charts, and digital images. The primary purpose of grafik is to communicate messages clearly and effectively, making complex information more accessible to the audience. In the field of design, grafik plays a crucial role in branding and advertising. It can be found in logos, packaging, and promotional materials, helping to convey a brand's identity and values. Tools like Adobe Illustrator and Photoshop are commonly used by graphic designers to create stunning visuals that capture attention and engage viewers.