Gift wrap is decorative paper used to cover presents, making them visually appealing for special occasions like birthdays, holidays, or celebrations. It often comes in various colors, patterns, and textures, allowing people to choose styles that match the theme of the event or the recipient's preferences. In addition to paper, gift wrap can include items like ribbons, bows, and tags to enhance the presentation. Many people enjoy the process of wrapping gifts, as it adds a personal touch and excitement to the act of giving. Gift wrap is widely available in stores and online, catering to different tastes and budgets.