A gift card is a prepaid card that can be used as a form of payment at specific retailers or service providers. It typically has a set monetary value and can be purchased at various locations, including stores and online. Gift cards are popular for occasions like birthdays, holidays, and special events, allowing recipients to choose their own gifts. These cards often come with terms and conditions, such as expiration dates or restrictions on usage. Some gift cards are for specific brands, while others, known as general-purpose gift cards, can be used at multiple locations.