A "gestão" refers to the process of managing and organizing resources, tasks, and people to achieve specific goals. It involves planning, coordinating, and controlling activities within an organization or project. Effective gestão ensures that resources are used efficiently and that objectives are met in a timely manner. In the context of businesses, gestão can encompass various areas such as finance, human resources, and operations. Tools and techniques like strategic planning and performance evaluation are often employed to enhance decision-making and improve overall effectiveness. Good gestão is essential for the success and sustainability of any organization.