front-office
The term "front-office" refers to the part of a business that directly interacts with clients and customers. This area typically includes roles such as sales, marketing, and customer service. Employees in the front office are responsible for building relationships, managing client accounts, and ensuring customer satisfaction.
In contrast to the front office, the "back office" handles administrative tasks and support functions, such as accounting and human resources. Together, these two areas ensure that a business operates smoothly and effectively, with the front office focusing on revenue generation and client engagement while the back office supports these efforts behind the scenes.