Foot traffic refers to the number of people walking in and out of a specific location, such as a retail store, shopping mall, or event venue. It is an important metric for businesses, as higher foot traffic often leads to increased sales and customer engagement. Businesses often analyze foot traffic patterns to determine peak hours and optimize staffing or marketing strategies. Tools like traffic counters and mobile tracking can help measure foot traffic, providing valuable insights into customer behavior and preferences. Understanding foot traffic can help businesses make informed decisions to enhance their operations.