Font pairing is the art of combining two or more typefaces to create a visually appealing and harmonious design. The goal is to enhance readability and convey the intended message effectively. A good pairing often involves contrasting styles, such as a bold sans-serif font for headings and a more delicate serif font for body text. When choosing fonts, consider their characteristics, such as weight, size, and personality. For example, pairing a modern display font with a classic sans-serif can create a dynamic look. Successful font pairing helps establish a cohesive visual identity and improves the overall user experience.