Font design is the art and science of creating typefaces, which are sets of characters that include letters, numbers, and symbols. Designers focus on various elements such as shape, size, and spacing to ensure that the text is not only legible but also visually appealing. Different styles, like serif and sans-serif, convey different moods and purposes in written communication. The process of font design involves both creativity and technical skills. Designers often use software tools to craft their fonts, paying attention to details like line thickness and curvature. Well-designed fonts can enhance readability and influence how a message is perceived, making them essential in fields like graphic design and branding.