Flower auctions are events where growers and wholesalers sell fresh flowers to buyers, such as retailers and florists. These auctions typically take place in large facilities, where flowers are displayed and sold in bulk. Buyers bid on the flowers they want, and the highest bidder wins the lot. This process helps determine the market price for different types of flowers. The most famous flower auction in the world is the Royal FloraHolland in the Netherlands. Here, millions of flowers are sold daily, showcasing a wide variety of species and colors. Flower auctions play a crucial role in the floral industry, ensuring that fresh blooms reach consumers efficiently.