Royal FloraHolland
Royal FloraHolland is a leading flower auction company based in the Netherlands. It operates as a cooperative, bringing together growers and buyers in the floral industry. The organization facilitates the trading of a wide variety of flowers and plants, ensuring efficient distribution and fair pricing.
Founded in 1911, Royal FloraHolland has become a central hub for the global flower market. It hosts multiple auction locations and offers online trading platforms, making it easier for international buyers to access Dutch flowers. The cooperative supports sustainable practices and innovation within the floral sector.