Fast-moving consumer goods (FMCG) are products that sell quickly at relatively low cost. These items are typically non-durable and include everyday essentials like food, beverages, toiletries, and household cleaning products. Due to their high demand and frequent purchase, FMCG companies focus on efficient production and distribution to keep shelves stocked. The FMCG sector is characterized by high competition and low profit margins. Companies often rely on marketing strategies and brand loyalty to attract consumers. Examples of well-known FMCG brands include Procter & Gamble, Coca-Cola, and Unilever, which offer a wide range of products that cater to various consumer needs.