Exhibitors are individuals or organizations that display products, services, or information at events such as trade shows, conventions, or exhibitions. Their main goal is to showcase their offerings to potential customers, network with industry professionals, and generate leads. Exhibitors often set up booths or stands to attract visitors and engage them in conversations about their brand. These participants can range from small businesses to large corporations, and they may represent various industries, including technology, healthcare, and art. Exhibitors typically prepare promotional materials, such as brochures and samples, to effectively communicate their value to attendees and enhance their visibility at the event.