Trade fairs are organized events where businesses and organizations showcase their products and services to potential customers, partners, and industry professionals. These events often feature exhibitions, demonstrations, and networking opportunities, allowing participants to connect and explore new market trends. Trade fairs can focus on specific industries, such as technology, fashion, or food, making them valuable for targeted marketing. Attendees at trade fairs include manufacturers, suppliers, and buyers, all looking to establish business relationships and discover new innovations. Events like the Consumer Electronics Show (CES) and Hannover Messe are examples of prominent trade fairs that attract global participation and highlight advancements in various sectors.