Etnografi, or ethnography, is a qualitative research method used primarily in the social sciences. It involves the systematic study of people and cultures through direct observation and participation. Researchers immerse themselves in the community they are studying, gathering insights about social practices, beliefs, and interactions. This method often includes techniques like interviews, field notes, and visual documentation. Etnografi aims to provide a detailed understanding of a group's way of life, often focusing on specific aspects such as traditions, rituals, and social structures. It is widely used in disciplines like anthropology and sociology.