Ethnography is a qualitative research method used primarily in the social sciences to study cultures and communities. It involves immersive observation and participation, allowing researchers to gain a deep understanding of people's behaviors, beliefs, and social interactions within their natural environments. Ethnographers often spend extended periods in the field, collecting data through interviews, observations, and other forms of engagement. The goal of ethnography is to provide a detailed and nuanced portrayal of a group's way of life. This method is commonly used in disciplines like anthropology, sociology, and cultural studies, helping to uncover insights that might be overlooked in more quantitative approaches.