The "epidemiology of representations" refers to the study of how various representations, such as images, symbols, and narratives, spread and influence populations. This field examines the patterns and effects of these representations in different contexts, including media, culture, and public health. By analyzing how representations circulate, researchers can understand their impact on societal beliefs and behaviors. This concept is particularly relevant in understanding issues like public health messaging and social media, where representations can shape perceptions of health risks or social norms. By tracking these representations, epidemiologists can identify trends and develop strategies to promote positive outcomes in communities.