Ends, or goals, refer to the desired outcomes or objectives that individuals or organizations aim to achieve. They provide direction and motivation, helping to focus efforts and resources on specific targets. Goals can be short-term, like completing a project, or long-term, such as achieving career success. Setting clear goals is essential for effective planning and decision-making. By defining what one wants to accomplish, it becomes easier to create actionable steps and measure progress. Goals can be personal, like improving health, or professional, such as increasing sales for a business.