Endorsers are individuals or entities that publicly support or recommend a product, service, or brand. They often have a significant following or influence, making their endorsement valuable for marketing purposes. Common examples of endorsers include celebrities, athletes, and social media influencers who share their positive experiences with a product to encourage others to try it. Companies frequently collaborate with endorsers to enhance their brand image and reach a wider audience. This strategy can lead to increased sales and brand loyalty, as consumers may trust the opinions of endorsers they admire. Effective endorsements can create a strong connection between the brand and its target audience.