Emotional appeal is a persuasive technique used in communication that aims to evoke feelings in the audience. By tapping into emotions such as happiness, sadness, fear, or anger, speakers and writers can create a stronger connection with their audience. This approach is often seen in advertising, where brands like Coca-Cola use heartwarming stories to resonate with consumers. In addition to advertising, emotional appeal is commonly found in political speeches and literature. Politicians may share personal stories to inspire empathy, while authors often develop characters that evoke strong emotional responses. Overall, emotional appeal is a powerful tool for influencing opinions and behaviors.