Emergent strategy refers to a flexible approach to planning and decision-making that evolves over time based on real-world experiences and changing circumstances. Unlike traditional strategies that are rigid and predetermined, emergent strategies allow organizations to adapt and respond to new information, challenges, and opportunities as they arise. This concept is often associated with the work of Henry Mintzberg, a management theorist who emphasized the importance of learning and adaptation in strategic management. By embracing emergent strategy, organizations can foster innovation and resilience, enabling them to navigate complex environments more effectively.