Email marketing platforms are tools that help businesses send promotional messages and newsletters to their customers via email. These platforms allow users to create, manage, and track email campaigns easily. They often include features like customizable templates, contact list management, and analytics to measure the success of campaigns. Many popular email marketing platforms, such as Mailchimp, Constant Contact, and SendinBlue, offer user-friendly interfaces that cater to both beginners and experienced marketers. By using these platforms, businesses can effectively reach their audience, build customer relationships, and drive sales through targeted email communication.