The "early majority" is a group in the Diffusion of Innovations theory, which describes how new ideas and technologies spread through populations. This group typically adopts innovations after the early adopters, who are more willing to take risks. The early majority is more cautious and seeks proven benefits before embracing new products or ideas. Members of the early majority make up about 34% of the population and play a crucial role in the adoption process. Their acceptance often signals that an innovation is becoming mainstream, influencing others to follow suit and leading to wider acceptance in society.