E-ticaret, or e-commerce, refers to the buying and selling of goods and services over the internet. It allows consumers to shop from the comfort of their homes using websites or mobile applications. This digital marketplace includes various transactions, such as retail sales, online auctions, and payment processing. E-ticaret has grown significantly due to advancements in technology and increased internet access. It offers benefits like convenience, a wider selection of products, and often lower prices. Popular platforms for e-ticaret include Amazon, eBay, and Alibaba, which connect buyers and sellers globally.