Market disruption occurs when a new product, service, or technology significantly alters the way an industry operates. This can lead to the decline of established companies that fail to adapt, while new entrants gain market share by offering innovative solutions or better value. Examples include the rise of streaming services disrupting traditional cable television. Disruption can also create opportunities for growth and innovation. Companies that embrace change may develop new business models or improve customer experiences. For instance, the emergence of ride-sharing apps has transformed the transportation industry, challenging traditional taxi services and prompting them to evolve.