A discount is a reduction in the original price of a product or service. It is often used by retailers to encourage customers to make a purchase. Discounts can come in various forms, such as a percentage off the total price or a fixed amount deducted at checkout. Shoppers frequently encounter discounts during sales events, like Black Friday or seasonal sales. Businesses may offer discounts to clear out old inventory, attract new customers, or reward loyal patrons. Overall, discounts can make products more affordable and appealing to consumers.