Direct-to-consumer brands, often referred to as DTC brands, sell their products directly to customers without relying on traditional retail channels. This approach allows them to maintain control over their branding, pricing, and customer experience. By using online platforms, these brands can reach a wider audience and often offer lower prices by cutting out the middleman. Many DTC brands leverage social media and digital marketing to engage with consumers and build brand loyalty. Popular examples include Warby Parker for eyewear and Casper for mattresses. This model has gained traction in recent years, reshaping the retail landscape and consumer shopping habits.