DTC brands, or direct-to-consumer brands, are companies that sell their products directly to customers without relying on traditional retail channels. This approach allows them to have more control over their branding, pricing, and customer experience. By eliminating middlemen, DTC brands can often offer better prices and build stronger relationships with their customers. Many DTC brands leverage online platforms and social media for marketing and sales, making it easier to reach a wider audience. Popular examples include Warby Parker for eyewear and Dollar Shave Club for grooming products. This model has gained traction in recent years, especially among younger consumers.