Die-cutting is a manufacturing process used to cut materials into specific shapes and designs. It involves using a die, which is a specialized tool that applies pressure to cut through materials like paper, cardboard, or plastic. This technique is commonly used in industries such as packaging, printing, and crafts to create items like boxes, labels, and custom shapes. The die-cutting process can be done using various methods, including flatbed die-cutting and rotary die-cutting. Each method has its advantages, depending on the volume and complexity of the shapes being produced. Die-cutting allows for precision and consistency, making it an essential technique in many production lines.