Deontological ethics is a moral theory that emphasizes the importance of following rules and duties when determining what is right or wrong. It suggests that certain actions are inherently right or wrong, regardless of their consequences. This approach is often associated with the philosopher Immanuel Kant, who argued that moral actions must be guided by universal principles that apply to everyone. In deontological ethics, the focus is on the intention behind an action rather than its outcomes. For example, telling the truth is considered a moral duty, even if it may lead to negative consequences. This framework encourages individuals to act according to their moral obligations and principles.