Defensive strategies are techniques used by individuals or organizations to protect themselves from potential threats or challenges. These strategies can include measures like risk assessment, crisis management, and the establishment of safety protocols. By anticipating possible issues, they aim to minimize damage and ensure stability. In business, defensive strategies often involve maintaining a strong market position through competitive pricing, customer loyalty programs, and product differentiation. Companies may also focus on legal protections, such as patents and trademarks, to safeguard their innovations and maintain a competitive edge in their industry.