Tactics are the specific actions or strategies used to achieve a particular goal. In sports, for example, a coach might develop a game plan that outlines how players should position themselves and move during a match. This helps the team work together effectively to outsmart their opponents and secure a win. In business, tactics can refer to marketing strategies that a company uses to attract customers. For instance, a brand might use social media campaigns or special promotions to increase sales. By carefully planning these tactics, businesses can improve their chances of success in a competitive market.