A decision-maker is an individual or group responsible for making choices that affect an organization or situation. This role involves evaluating options, considering potential outcomes, and selecting the best course of action. Decision-makers can be found in various settings, including businesses, governments, and non-profit organizations. Effective decision-makers often use data and analysis to inform their choices. They may rely on tools like data analytics or market research to understand the implications of their decisions. Good decision-making skills are essential for leadership and can significantly impact the success of a project or organization.