Data protection refers to the practices and processes that safeguard personal and sensitive information from unauthorized access, use, or disclosure. It involves implementing measures such as encryption, access controls, and secure storage to ensure that data remains confidential and intact. Organizations often follow legal regulations, such as the General Data Protection Regulation (GDPR), to protect individuals' privacy rights. Effective data protection is essential for maintaining trust between individuals and organizations. It helps prevent data breaches, which can lead to identity theft and financial loss. By prioritizing data protection, companies can enhance their reputation and comply with laws designed to protect consumer information.