Data mix refers to the combination of different types of data sources used in analysis or decision-making. This can include quantitative data, such as numbers and statistics, and qualitative data, like opinions and descriptions. By integrating various data types, organizations can gain a more comprehensive understanding of a situation or trend. In marketing, for example, a data mix might involve combining customer surveys, sales figures, and social media analytics. This approach allows businesses to identify patterns and make informed decisions, ultimately improving their strategies and outcomes. Using a diverse data mix enhances the overall quality of insights derived from the analysis.