Data governance refers to the overall management of data availability, usability, integrity, and security within an organization. It involves establishing policies and procedures to ensure that data is accurate, consistent, and used responsibly. This framework helps organizations comply with regulations and make informed decisions based on reliable data. Effective data governance includes defining roles and responsibilities for data management, often involving a data steward or data governance committee. By implementing these practices, organizations can enhance their data quality, reduce risks, and foster a culture of accountability, ultimately leading to better business outcomes and improved trust in their data.