Data ethics refers to the principles and guidelines that govern the responsible use of data. It involves ensuring that data is collected, stored, and shared in a way that respects individuals' privacy and rights. This includes being transparent about how data is used and ensuring that it is not misused or exploited. Key aspects of data ethics include consent, accountability, and fairness. Organizations must obtain permission from individuals before collecting their data and be accountable for how they handle it. Additionally, data practices should be fair and not discriminate against any group, promoting equity in the use of data across society.